2. IMPORTANT INFORMATION
This website is not intended for children and we do not knowingly collect data relating to children.
3. PERSONAL INFORMATION WE COLLECT
We may collect and process the following data about you:
- Information that you provide by filling in forms on our Site. This includes information provided at the time of registering to use our Site, which may include, personal data, contact data, details of your business, products, pricing, locations and your preferences
- Details of every order transaction you carry out through our Site
- Details of your Usage Data to include your visits to our Site and the resources that you access including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise
- Details of any surveys or feedback we ask you to complete
- Profile data which would include your username and password
Where we need to collect personal data by law, and you fail to provide that data when requested, we may not be able to provide the necessary services. In this case, we may have to cancel the account that you have with us but we will notify you if this is the case at the time.
4. HOW WE COLLECT YOUR INFORMATION
There are different methods in which we may collect data from and about you.
Most information collect will be from direct interactions, whereby you provide us with information, for example where you would create an account on our website.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
5. WHERE WE STORE INFORMATION
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
6. HOW DO WE USE YOUR PERSONAL INFORMATION?
We will only use your personal data when the law allows us to. We use the personal information that we collect to carry out our obligations arising from any contracts entered into between you and us, including:
- To identify products and locations in line with your preferences
- To transact any orders placed through the Site
- To communicate with you concerning any aspect of our product and service
- To review communications between the Producer and Buyer
- To screen for potential risk and fraud
- To improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns)
- To notify you about changes to our service
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us, purchased services or signed up for a membership account from us and you have not opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by clicking the ‘unsubscribe’ button on any of our marketing communications.
7. LINKS TO OTHER WEBSITES
8. SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with third parties as follows:
- Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
9. BUY NOW PAY LATER (BNPL)
Buy Now Pay Later is an option Buyers may be offered on the ShelfNow platform. If you proceed to accept this service and the accompanying terms and conditions of our BNPL Service Provider, then please note this additional section which explains who our BNPL Service Provider may share your data with:
If you use our buy now, pay later function or we otherwise provide extended payment terms to you (“BNPL Service”), the personal data you provide will be processed by our third party credit and payment service provider, Kriya Finance Limited ( the “BNPL Service Provider”) to assess your eligibility for the BNPL Service and for other purposes including fraud prevention and identity verification.
The BNPL Service Provider may share your personal data with credit reference agencies (“CRA”) they work with such as Experian, and may use data about you, and anyone with a financial association to you (a financial association is a link that's created when you apply for a financial agreement with someone else); the BNPL Service Provider may also collect this information from other credit reference agencies in order to assist in assessing your eligibility for credit and payment services in connection with the BNPL Service. The data accessed contains publicly held data including the electoral roll, and shared credit performance data.
When a CRA receives a search from us or a BNPL Service Provider to assess your eligibility for the BNPL Service, the CRA will place a soft quotation search footprint on your credit report, regardless of whether you progress any application. This search will not affect your ability to gain credit. If you choose to pursue an application for the BNPL Service, any data that you provide will be shared with our BNPL Service Provider. Upon you making a purchase for goods or services using the BNPL Service, the BNPL Service Provider may undertake a search with a CRA which will leave a hard search footprint on your credit report. The BNPL Service Provider may also continue to exchange information about your business with CRAs on an ongoing basis, including about your settled accounts and any debts not fully repaid on time. CRAs may share your information with other organisations.
Further information about each CRA and what it does with personal data is available at the following locations:
- Experian: www.experian.co.uk/legal/crain
- Equifax: www.equifax.co.uk/crain
- TransUnion: www.transunion.co.uk/crain
You can contact any of the CRAs if you wish to obtain a copy of your personal or business credit report.
10. DATA RETENTION
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
11. YOUR RIGHTS
You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at firstname.lastname@example.org
You also have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at email@example.com
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
We note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
12. SITE POLICIES, MODIFICATION, AND SEVERABILITY
13. CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org