Where Buyers meet artisan Producers

A new way for speciality producers and independent buyers to discover each other, build relationships and benefit from direct trading.

Join as Buyer

What's in it for me

Artisan Product Discovery

We take pride in being a carefully curated platform that takes the sourcing of artisan producers as seriously as you do. We find new and innovative products and carefully match them to your preferences, ensuring no more fruitless searching!

Automated Invoicing and Payments

We take care of all the administration including invoices, processing payments and even offer buy now pay later on all orders with no minimum spend! Leaving you to focus on your products and customers.

Direct Relationships

We cut out the costly and time-consuming middlemen such as wholesalers from the relationship between buyers and artisan producers. This empowers artisan producers to have direct and transparent relationships with their buyers.


We take pride in working with brands who are committed to high quality and passionate about their work. Our products range from artisan brands to Europe-wide independent makers offering foods across the board. Whether you’re looking for healthy, indulgent, specialty or novel we got it all! Our Producers value transparency, provenance and the environment. If you think alike, check them out!

Confectionery & Sweets Confectionery & Sweets
Health Food Health Food
Wine, Spirits & Mixers Wine, Spirits & Mixers
Bakery, Cakes & Biscuits Bakery, Cakes & Biscuits
Coffee & Teas Coffee & Teas
Sauces Spreads & Seasonings Sauces Spreads & Seasonings

How it works


Register your Buyer account - it’s free.


Discover relevant products.


Connect directly with Producers and buy in confidence.


Securely pay and arrange delivery.


Join Shelf Now

Register as a Trade Buyer

Sign up now to discover carefully curated artisan producers and their new innovative products, directly contact producers using our platform and buy using our simple buy now pay later service.

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Where Producers and Buyers trade

  • Save time as we handle payment, billing and logistics.
  • Receive dedicated account management to support your procurement needs.
  • Free to join and no commitments.
  • Discover local & international producers tailored to your sourcing needs.
  • Increase profit margins by purchasing at manufacturing price and receiving exclusive offers.


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Get in touch

If you are a food or drinks Producer or a food Buyer and would like to know more about how ShelfNow can help your business then please contact us. We look forward to hearing from you.

Contact us