Our Story

At ShelfNow, we’re building a new way to distribute food products directly from the Producer to retail Buyers. Independent Producers find wholesale costs can be expensive and building sales one at a time takes a lot of resources. On the other hand, Buyers can find it risky and time intensive to source and manage direct purchasing of new products. ShelfNow is all about bridging that gap, making it simple, transparent and affordable to trade directly.

We know successful trading between businesses is all about building relationships. That is why we get to know our Producers and Buyers and only match products to recommended Buyers, increasing the chance of success. We’re focused on providing great technology so you can find, engage and transact with great partners in a seamless manner.

The ShelfNow team has over 30 years experience in the retail, food and technology sectors. Our background is diverse and covers global consultancy, engineering, technology start ups and food innovation. We’re dedicated to building an innovative way to distribute and obtain food products, one that complements your existing channels and creates a whole new wave of sales for you.

Get in touch

We are testing with selected users. If you are a food Producer or an independent/speciality Buyer and would like to apply for early access then please sign up below. We look forward to hearing from you.