Our Story

At ShelfNow, we’ve built a new way to distribute food & beverage products directly from the Producers to Independent Buyers. The ShelfNow team has over 50 years experience in the retail, food & beverage and technology sectors.

We know that Producers find wholesale costs to be expensive and that building sales one at a time takes a lot of resources. On the other hand, Buyers can find it risky and time intensive to source and manage direct purchasing of new products.

ShelfNow is all about bridging that gap, making it simple, transparent and affordable to buy directly.

Successful online commerce is also about building relationships. That is why we get to know our Producers and Buyers and support you with a knowledgeable customer service team.

Our ethos is to support innovation and sustainability of the many small and medium sized businesses within the food supply chain. We’re focused on continuing to develop our technology and data driven insights so that Producers and Buyers can discover, engage and transact in an evermore seamless and efficient manner. We look forward to working together and supporting your journey and growth.

Our response to the COVID-19 pandemic

During these unprecedented times, we have decided to offer our services to households and every day shoppers. This will enable individuals to stock up on high quality goods, enable independent producers to remain active during this difficult time and avoid wasting food. To register please click here.

Get in touch

Our mission is to make food trading more efficient and transparent between businesses. If you’d like to know more about the team, our mission and how we can support your business then please contact us. We look forward to hearing from you.