Where Buyers meet artisan Producers

A new way for speciality producers and independent buyers to discover each other, build relationships and benefit from direct trading.

Join as Buyer

New Arrivals

What's in it for me

Artisan Product Discovery

We take pride in being a carefully curated platform that takes the sourcing of artisan producers as seriously as you do. We find new and innovative products and carefully match them to your preferences, ensuring no more fruitless searching!

Buy Now, Pay Later

We offer up to 60 days flexible payment terms, as we appreciate how crucial cash flow is for SMEs. Start selling your F&B inventory before paying for them!

Direct Relationships

We cut out the costly and time-consuming middlemen such as wholesalers from the relationship between buyers and artisan producers. This empowers artisan producers to have direct and transparent relationships with their buyers.


We take pride in working with brands who are committed to high quality and passionate about their work. Our products range from artisan brands to Europe-wide independent makers offering foods across the board. Whether you’re looking for healthy, indulgent, specialty or novel we got it all! Our Producers value transparency, provenance and the environment. If you think alike, check them out!

How it works

Register Buyer Account

Register your Buyer account - it’s free.

Discover relevant products

Discover relevant products.

Connect with Producers

Connect directly with Producers and buy in confidence.

Securely pay

Securely pay and arrange delivery.


Join Shelf Now

Register as a Trade Buyer

Sign up now to discover carefully curated artisan producers and their new innovative products, directly contact producers using our platform, and buy with no hidden cost

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Where Producers and Buyers trade

  • Free to join and no commitments.
  • Discover local & international producers tailored to your sourcing needs.
  • Increase profit margins by purchasing at manufacturing price and receiving exclusive offers.
  • Options to Buy Now Pay up to 60 days later.
  • Save time as we handle payment, billing and logistics.
  • Receive dedicated account management to support your procurement needs.

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Get in touch

If you are a food or drinks Producer or a food Buyer and would like to know more about how ShelfNow can help your business then please contact us. We look forward to hearing from you.

Contact us